Kettle Cuisine

Director of National Accounts

  • Location:   Lynn, MA
  • Position Type:   FT

Responsible to formulate and implement sales growth strategies for Foodservice accounts including chains and brokers, retail accounts, COMAN and Industrial accounts in a specified region. Directors are accountable to meet and exceed the agreed sales and profit objectives. The position will develop short and long-range plans.



Primarily a field- based role managing existing accounts and pursuing new opportunities with all types of clients, customers, brokers and distributors.

Time on the road is expected to be up to 70% and occasional weekends for shows or conferences. This is an individual contributor’s role in the Company.

Employee Specifics: Director of Sales, National Accounts East Legacy Chain Accounts Specialty (size, complexity, etc.) Accounts throughout East Key Responsibilities:

• Directly manage and grow customer accounts in the region.

o Establishment of goals, daily management and overall direction for these accounts.

o Achieve sales and profit objectives successfully through individual sales efforts on the directly assigned accounts.

o Deliver strong year over year volume growth o Identify and manage the new development process for custom developments for large restaurant chains.

o Maintain a robust and focused pipeline and report on progress monthly o Forecast annual sales growth and budget all necessary spending o Serve as a trusted soup, sauce and sous vide category specialist o Maintain effective written and oral communications with customers

o Negotiate marketing programs with assigned accounts to meet volume objectives within profit objectives.

o Gather customer complaint information, initiate corrective actions and coordinate communication o Utilize all company sales systems and data and adhere to all company requirements in regard to necessary reports and information.

• Create a detailed market growth strategy outlining areas of focus and tactics to be used to ensure success o Strategically identify and secure business in their specified region to Drive business through distribution

o Maintain a robust yet focused pipeline of target accounts and report on progress monthly

• Maintain the highest possible level of personal and business credibility in carrying out the overall objectives of the company.

• Propose thoughtful marketing and promotional programs that will drive specific growth objectives

o Actively seek and summarize market insights that will help guide smarter corporate decision making

o Collaborate with other sales team colleagues and R&D team to ensure successful development of new products, operator services and sales support tools



• Minimum of ten years of experience in direct sales, marketing and/or culinary sales.

• Demonstrated excellence in driving consistently strong profitable sales growth

• Experienced working with large retailers as well as smaller specialty retailers

• Strong written and verbal communication and presentation skills

• Strong Microsoft Office skills and ideally knowledge of CRM systems, EPM data

• Financial and business acumen


• Self-starter able to conceptualize and drive initiatives forward with limited oversight

• Positive attitude and motivated by contributing to the overall success of the team

• Able to develop strong and deep relationships with internal and external stakeholders

• Creative problem solving skills

• Obsessive attention to detail, well organized and able to juggle many different projects at once

• Comfortable moving at a fast pace and in ambiguous environments

• Passionate about food and helping foodservice operators succeed in their businesses

• Willing to address difficult situations head on with patience and respect

CORE VALUES Kettle Cuisine takes the utmost pride in its people, products and reputation. Each employee is expected to understand and live our Core Values every day.  Honor Food – We create and produce the best tasting, safest, all natural recipes that strive for perfection in every batch, from bench to kettle  Honor Each Other – We seek to develop trusting, respectful and mutually rewarding relationships with all our team members and business partners  Honor Development – We recognize and nurture each other’s talents, strengths and interests in order to further strengthen and grow our team  Honor Innovation – We continually strive for creative and sustainable ways to achieve excellence Kettle Cuisine takes the utmost pride in its products and reputation. Each employee is expected to understand and live up to the Kettle Cuisine core values every day.

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