Built on Knowledge
We research market and industry best practices so you can learn from the data and set performance goals. Because much of our research in this category is proprietary, you'll gain a competitive edge.
Insights That Increase Sales
Customized Proprietary Information
We research and study your guests' attitudes and buying habits so you can build a marketing plan that increases trial and maximize sales. We customize proprietary insights that help you:
- Build profitable soup menus
- Set price points
- Make thoughtful pairing decisions
Finding The Mix
That Boosts Business
We assess market and shopper data and insights to help you develop detailed plans that include product mix, price points, store placement, number of facings and much more.
Marketing Support That Motivates Customers
We'll partner with you to develop and measure the success of an array of marketing tactics designed to motivate fresh soup sales, including:
- Social media campaigns
- Point-of-sale signage
- Sampling programs
- Cross category promotions
- And much more.
Did You Know?
Social change through sustainable agriculture
At a local urban farm operated by The Food Project, we volunteer alongside local teenagers to help cultivate 40 acres that supply local CSAs, farmers markets and hunger relief organizations.